Top 5 Beauty Retail Apps in Saudi Arabia Q2 2024

In the second quarter of 2024, the top beauty retail applications in Saudi Arabia exhibited diverse trends in their performance metrics. Here’s a closer look at the weekly downloads and active users for the leading apps in this category, based on data from Sensor Tower.

Nice one | نايس ون saw fluctuations in its weekly downloads, beginning the quarter with 35.6K downloads and experiencing a dip to 17.9K by mid-April. However, downloads picked up momentum, reaching a peak of 32.2K by the end of June. Active users also showed a varied pattern, starting at 182K, dipping to 116.6K in early April, and then stabilizing around 144.5K by the end of the quarter.

Sephora KSA: Beauty, Makeup experienced a significant drop in downloads from 24.3K at the beginning of April to 9.2K by mid-May. The app saw a slight recovery towards the end of the quarter, closing at 11.1K downloads. Active users for Sephora KSA mirrored this trend, starting at 63.1K and ending the quarter at 49.7K.

Golden Scent قولدن سنت had a notable increase in downloads, starting at 24.4K, dropping to 5.8K in early April, and then climbing back to 18.7K by mid-June. The app's active users showed a similar trend, with a significant rise from 50.4K at the start of the quarter to 40.1K by mid-June.

باث&بودي وركس experienced a steady performance in weekly downloads, beginning at 6.5K and maintaining a range between 3.4K to 7.3K throughout the quarter. Active users for this app saw a slight decrease from 36.2K at the start of April to 29.1K by the end of June.

Almajed4oud - الماجد للعود showed a consistent download rate with a few fluctuations, starting at 21.5K and ending at 3.8K by the last week of June. Active users demonstrated stability, beginning at 70.6K and concluding the quarter at 52.7K.

For more detailed insights and data, visit Sensor Tower.